BizBuyData by Mode.Inc Review: Eligibility, Timeline, Referral Terms & Red Flags
BizBuyData is a real data-licensing program run by Mode Mobile, LLC (d/b/a mode.inc). It buys de-identified copies of companies' internal records for AI training. The company and the terms are real, but published payouts are estimates, Mode's own pages disagree on eligibility, and several promises from its CEO are not backed in writing.
Disclosure: DataLicensingAudit is a paid referral partner of Mode. If your company licenses data through Mode after we introduce you, Mode pays us a referral fee. That relationship is why we read Mode's terms closely, and it is also why you should weigh our view accordingly. Details are on our disclosure page.
What is BizBuyData?
BizBuyData.com is the brand Mode launched on Oct 13, 2026 for a program that "pays eligible organizations for records they already hold." The domain redirects to data.mode.inc. The press release headline calls it a "$5 billion" initiative; the body does not explain that number, so we don't treat it as a fund size.
The mechanics, per Mode's FAQ:
- Mode "buys an agreed copy of company-owned operating records for AI research and training." Its application form says Mode "is the direct buyer and payer," so you contract with Mode, not with an AI lab.
- Records can include email and calendar, documents, chat, call transcripts, CRM and billing data. The site lists sources such as Microsoft 365, Gmail, Slack, Jira, Salesforce, HubSpot, Zendesk, NetSuite and QuickBooks.
- You keep your originals. Scope (systems and date ranges) is agreed before export, and your team signs in to approved systems rather than handing over passwords.
- Mode says it "charges no broker fee" and that names and contact details are "removed or transformed" before onward delivery.
Mode does not say which AI developers receive the data. Novaes claimed on The LFG Show that "every single Magnificent 7" is buying; we found no public source confirming which labs buy from Mode.
Who runs Mode.Inc?
Mode is a Chicago consumer-app company best known for the Mode Earn app and the EarnPhone. Dan Novaes is co-founder and CEO. It has financed itself largely through retail investors under Regulation A+. Its self-reported numbers vary by page, which is worth knowing before you rely on any of them:
| Claim | What Mode says | Where | Our read |
|---|---|---|---|
| Capital raised | "$120M+" | data.mode.inc | mode.inc says $100M+; the investor FAQ says $72 million |
| Shareholders | "68,000+" | data.mode.inc | mode.inc says 60,000+; investor FAQ says about 60,000 |
| Growth | #2 overall, Deloitte 2023 Fast 500 | Deloitte release | Verified |
| Public listing | Ticker reserved, "intent to IPO; no guarantee" | Investor FAQ | An intention, not an event |
| Consumer payouts | "Over $1 billion" earned and saved by users | Business Wire | Self-reported |
None of this tells you whether Mode will pay your company. It does tell you Mode is an established operator with a public paper trail, not a shell site.
Who is eligible?
Headcount of full-time desk employees is the main gate. Mode has published three different sets of numbers in two weeks:
| Source (date) | Legal | Accounting, finance, medical | Everyone else | Notes |
|---|---|---|---|---|
| Press release (Oct 13) | 6 | 10 (accounting) | 20 | "full-time U.S. office employees using digital workplace tools" |
| Program page (Oct 29) | 6+ | 10+ | 30+ | "several years of records they own," mostly U.S. teams |
| Referral page (Oct 29) | 10+ | 15+ | 50+ | "Minimum target employees"; U.S., Canada, U.K., Australia only |
Nonprofits are eligible. Treat the program page as the current company-side bar and confirm during intake. For vertical specifics, see our pages for law firms and accounting firms.
How much could BizBuyData pay?
Mode's program page headline says a company's data "could be worth $100K–$5M" (viewed Oct 29, 2026). Novaes put it as "a couple hundred [thousand] all the way to $5 million" and "six or seven figures" on The LFG Show. Both are estimates. Mode's own FAQ says "the calculator is illustrative, not a guaranteed offer," and its Terms of Service (§3) say site figures "are not offers, quotes or commitments."
The fixed offer depends on systems in scope, years of history, record volume and quality, and ownership terms. A narrow scope, for example a law firm limited to administrative records, could price well below what headcount alone suggests. Our valuation guide shows how those factors interact.
How long does the process take?
| Stage | Press release (Oct 13) | Current FAQ (Oct 29) |
|---|---|---|
| Initial estimate | Provided after intake | Calculator plus review |
| Letter of intent | 14-day nonbinding LOI; one 7-day extension "at Mode's request" | Not itemized |
| Collection and de-identification | 15–30 days after you accept the final offer | Not itemized |
| Payment | "Expected within approximately 60 days" | "About three months from the first conversation through payment" |
The FAQ adds that milestones "are set out in writing." That written schedule is the one to hold Mode to. Our process guide walks through each stage and the clauses worth negotiating.
What are the referral program terms?
Referral terms matter to you even if you never refer anyone, because they shape who is pitching you and why.
| Term | What Mode publishes | Source |
|---|---|---|
| Fee | "The greater of $50,000 or 6% of a participating organization's payment once the licensing transaction is complete" | Press release |
| Headline | "Refer a company. Earn $50,000+." "Proposed rewards for qualifying partnerships. Final terms apply. Joining alone earns nothing." | Referral page |
| Sub-referrals | "$5,000+" when someone you recruit introduces a qualifying company | Referral page |
| Targets | 10+ legal; 15+ accounting, medical, finance; 50+ others; U.S., CA, UK, AU | Referral page |
| Legal basis | Fees only "under a signed affiliate referral agreement"; Mode "may change or end the program" | ToS §6 |
When our research team reviewed the referral page earlier on Oct 29, 2026, it limited the $50,000 floor to a U.S. referrer's first five qualified deals and paid 6% with no minimum outside the U.S. The version we loaded later that day shows only the "$50,000+" headline. The full agreement sits behind sign-up.
Two practical points for a company being pitched. First, a $50,000 floor gives referrers a strong incentive to reach you, so expect enthusiastic outreach; Above the Law made the same point. Second, Mode says it charges no broker fee, but it does not say whether referral fees affect the offer a referred company receives. Ask.
What do Reddit and Trustpilot say?
We found no first-hand review from a company that has completed a BizBuyData deal. The program is about two weeks old. What exists is sentiment about Mode's consumer products and about company data licensing in general.
| Source | What we found (Oct 29, 2026) | Relevance |
|---|---|---|
| Trustpilot: modemobile.com | 4.3 TrustScore, 768 reviews: 520 five-star, 32 one-star. Recent reviews skew negative, citing accounts suspended at cash-out and slow support | About the consumer earning app, not BizBuyData. No Trustpilot profile exists for bizbuydata.com; data.mode.inc has zero reviews |
| r/beermoneyglobal (2022) | "Beware of Mode Earn App," 250 upvotes, 767 comments; a user's points were reduced after a redemption request. Replies are mixed, including users reporting payouts | Consumer app; shows how Mode handles disputed balances |
| r/smallstreetbets (2025) | Post calling Mode's investment ads "a scam"; low engagement | Investor marketing, not the data program |
| r/startups (Aug 2026) | A founder weighing a data-licensing offer; a commenter identifying as a CISO asks "how exactly is the data stripped," another reports finding API keys and customer contracts in Slack exports | Industry-wide, not Mode-specific; the right questions |
| r/privacy (Oct 2026) | 828 upvotes on a post about companies selling employee Slack and email; commenters split between "company systems aren't private" and objections to resale | Employee-relations risk you should plan for |
The fair summary: Mode's consumer reputation is mixed, with a real pattern of cash-out complaints, and the business program has no track record yet. Neither is proof about how Mode treats a company under a signed data license.
What are the red flags and open questions?
Red flags
- Shifting numbers. Eligibility thresholds, capital raised and timelines differ across Mode's own pages and changed within two weeks of launch.
- CEO statements that outrun the record. On the podcast Novaes said "Google paid $10 million" for Spirit Airlines' data (05:57). In fact Google won a bankruptcy auction with a $10 million bid and the sale still needs court approval; the hearing moved to Nov 6, 2026, and micro1 filed a $12.5 million competing bid (Stretto; Travel Weekly). He also compared the opportunity to the ERC (09:09), a program the IRS has repeatedly warned was abused by promoters.
- No insurance in writing. Novaes said Mode is "working on" a third-party insurance policy for data leaks (21:34). Nothing on Mode's site describes one.
- Self-built de-identification. Mode says it built its own tools because other vendors would not let it audit PII removal. That is a reasonable motive, but Mode names no third-party audit or standard. By comparison, the Spirit sale agreement requires a deidentification agent to certify to a stated legal standard (Stretto).
- Undisclosed end buyers. You license to Mode; who trains on the copy is not stated.
In Mode's favor
- A nonbinding LOI, scope approval before export, no password handover and a written fixed offer are sensible structure.
- Mode states plainly that estimates are not offers, which is more candid than many competitors' ads.
- Novaes himself said "these are things that you need to be skeptical about" (21:06).
Questions to get answered in writing
- Which threshold applies to us, and what disqualifies us?
- What de-identification standard applies, who verifies it, and can we review a sample before delivery?
- Who are the permitted downstream recipients, and are they bound not to re-identify?
- Is the license exclusive? For how long?
- What triggers payment, and what happens if delivery is rejected?
- Does any referral fee change our offer?
- Who bears liability if a recipient leaks or re-identifies data?
For professional firms, add: has your counsel or ethics adviser cleared the scope? Client-confidential and privileged material (ABA Model Rule 1.6), tax-return information (IRC §7216) and protected health information (HIPAA) are off-limits or need specific legal treatment, and California employees' data falls under the CPRA. We are not lawyers or a CPA firm; talk to your counsel. Our safety checklist covers the details.
How does BizBuyData compare with other buyers?
| Buyer | Published range | Company minimum | Payment timing | Source |
|---|---|---|---|---|
| Mode (BizBuyData) | $100K–$5M (estimate) | 6 legal / 10 acct, finance, medical / 30 others | ~3 months, first call to payment | data.mode.inc |
| micro1 | "Typically" $150K to over $2M | 30+ full-time employees | "Within 30 days of acceptance" | micro1 |
| Mercor | Not published | Qualification form | "Typically… within 2-4 weeks of the signed agreement" | Mercor |
Mode's low floors for small law and accounting firms are its clearest difference. Larger companies have alternatives and should compare written offers. See our broker comparison.
Verdict
BizBuyData is a legitimate program from a real, if promotional, company. Its structure is reasonable on paper, but every dollar figure is an estimate, its own pages contradict each other, and its CEO has overstated market facts. Use it as one bid, insist on written answers to the questions above, and let your counsel sign off on scope.
Frequently asked questions
Is BizBuyData legit?
BizBuyData is a real program run by Mode Mobile, LLC (d/b/a mode.inc), a Chicago company that has raised money from retail investors under Regulation A+. It launched Oct 13, 2026 with a press release and published terms. Being real is not the same as being right for your company: offers are case-by-case, figures on the site are not offers, and your counsel should review scope before any export.
Who owns BizBuyData?
BizBuyData.com redirects to data.mode.inc, which is operated by Mode Mobile, LLC, doing business as mode.inc, according to the site's Terms of Service. Mode's co-founder and CEO is Dan Novaes. Mode is best known for consumer reward apps and the EarnPhone. BizBuyData is its business-to-business data licensing program, and Mode says it is the direct buyer and payer.
How much does BizBuyData pay?
Mode's program page, viewed Oct 29, 2026, says a company's data could be worth $100K to $5M. Dan Novaes said on The LFG Show that labs will pay from a couple hundred thousand to $5 million. Mode's Terms of Service say figures on the site are not offers and do not guarantee any payment. A fixed offer comes only after Mode reviews your systems and records.
How many employees do you need to qualify for BizBuyData?
Mode's program page lists 6 or more employees for legal, 10 or more for accounting, finance and medical, and 30 or more for all other businesses and nonprofits, as of Oct 29, 2026. The Oct 13 press release said 20 for general businesses, and Mode's referral page lists higher referral targets of 10, 15 and 50. Confirm the number that applies to you during intake.
How long does BizBuyData take to pay?
Mode's launch release said payment was expected within approximately 60 days, after a 14-day nonbinding letter of intent and 15 to 30 days of collection and de-identification. Mode's current FAQ says to expect about three months from the first conversation through payment, with milestones set out in writing. Treat the written agreement's schedule as the only one that counts.
What do Trustpilot and Reddit say about Mode?
Mode Mobile's Trustpilot page showed a 4.3 TrustScore from 768 reviews on Oct 29, 2026, but those reviews concern its consumer earning app, and recent ones skew toward complaints about suspended accounts at cash-out. We found no Trustpilot or Reddit reviews from companies that completed a BizBuyData deal. Reddit discussion of company data licensing is mostly skeptical about privacy.
Sources
- Business Wire: Mode.Inc Launches $5 Billion Enterprise Data Monetization Initiative (Oct 13, 2026)
- Mode.Inc BizBuyData program page and FAQ (viewed Oct 29, 2026)
- Mode.Inc referrals page (viewed Oct 29, 2026)
- Mode.Inc company application
- Mode.Inc Terms of Service
- Mode.Inc corporate site
- Mode Mobile Overview and Investor FAQs
- SEC: Mode Mobile Regulation A offering circular (Form 253G2)
- Deloitte 2023 Technology Fast 500 rankings (PR Newswire)
- The LFG Show with Dan Novaes (YouTube, Oct 17, 2026)
- Business Insider: This startup wants to pay for your email and photos to train AI (Jun 2026)
- Business Insider: AI labs are fueling a wild market for your Slack DMs (Oct 2026)
- Above the Law: Tech Company Launches Program To Pay Law Firms For Their Emails (Oct 16, 2026)
- Trustpilot: modemobile.com reviews
- Reddit r/beermoneyglobal: Beware of Mode Earn App (Oct 2022)
- Reddit r/smallstreetbets: Mode Mobile investment ad thread (Jul 2025)
- Reddit r/startups: Thinking about licensing our startup's data (Aug 2026)
- Reddit r/privacy: Companies are selling employees' private Slack messages (Oct 2026)
- Stretto: The Spirit Airlines deidentified data sale (Sep 13, 2026)
- Travel Weekly: Court delays hearing on Google's purchase of Spirit data
- micro1: Data partnerships
- Mercor: Monetize your data
- IRS: Warning signs of incorrect Employee Retention Credit claims